Archive for January, 2010

Executive Letterpress Business Cards

Monday, January 11th, 2010

Meet Michael Allen. Michael is over at An executive search firm located in Ohio. Michael approached us looking for a business card that really stood out from an ordinary business card, but captured the simplistic, minimalistic style of his brand mixed with the company’s elite and professional character. Michael, meet the letterpress business card.

These letterpress business cards were designed here at Fresh Impression, using a simple grid or spacing pattern and the Helvetica typeface. They were designed to match the character of We had originally proposed a charcoal gray paper with silver metallic ink, but Michael was drawn to the thickness and texture of Lettra. As most are. So, we printed these in one color, black, on Crane’s 220lb Lettra in white. The cards were then edge painted black.

These are great looking letterpress business cards, and I believe they capture the ideology of his business very well. We’re brewing up some other projects with Michael. So stay tuned.

Happy New Year!

Friday, January 1st, 2010

Happy New Year from Fresh Impression Letterpress Studio

Happy New Years from Fresh Impression Letterpress Studio!

Ahhh, 2009 is over. The year that contained the birth of Fresh Impression. A year that contained so many plans and goals that seemed, at times, too far away to pursue or attain. However, 2010 has started with a bang. Some of those plans are being carried out, and some of those goals have been met. Some of which include a new warehouse location and some new equipment. There’s a new website on the way, and FI is currently brewing up some top secret stationery lines that are planned to debut in the next few months.

So, stay tuned to the blog for more updates, and have a happy and prosperous New Year!