Meet Michael Allen. Michael is over at allensearch.com. An executive search firm located in Ohio. Michael approached us looking for a business card that really stood out from an ordinary business card, but captured the simplistic, minimalistic style of his brand mixed with the company’s elite and professional character. Michael, meet the letterpress business card.
These letterpress business cards were designed here at Fresh Impression, using a simple grid or spacing pattern and the Helvetica typeface. They were designed to match the character of allensearch.com. We had originally proposed a charcoal gray paper with silver metallic ink, but Michael was drawn to the thickness and texture of Lettra. As most are. So, we printed these in one color, black, on Crane’s 220lb Lettra in white. The cards were then edge painted black.
These are great looking letterpress business cards, and I believe they capture the ideology of his business very well.