Commercial Real Estate agent Eric Rafia e-mailed us with a pretty sweet business card design he already had and said ‘I want something new’. On the first reply e-mail, my finger tapped the ‘A’ key after his name, and I hit send before I noticed it. Yes, I called Eric a woman right off the bat without noticing it. Luckily he was a good sport and didn’t run off. We worked with him and redesigned his business card and we think we did a pretty good job. We flipped the standard orientation on its side which created a unique card that people will certainly remember. He really liked the ‘blind impression’ he had seen on a few other cards, and he wanted that tied into his own card. We printed his cards with 1 color and then 1 blind impression on the oh-so-lovely Crane Lettra in the extra sturdy 220# weight in Flo White. This allowed for an amazing sculptural impression without any show through on the back of the card.