Eric is an ultra minimalist at heart. He came to us seeking a classic yet powerful letterpress business card. Anything classic definitely calls for an off-white paper. Eric chose the font, Copperplate Gothic. Which is absolutely a classic font, especially for letterpress, that dates back to 1901. It has a strong chiseled look that produces a crisp image when printed on a letterpress.
We printed these cards on 220lb Pearl Lettra, a 100% cotton paper, and inked it with 100% pure black. These cards may be super simple, but it’s a classic look that really lets the beauty and character of letterpress printing shine bright. And hey, it’s also very cost efficient. 1 color letterpress printing isn’t going to make your wallet shrivel up, and your design can range from super simple to complex. Although, sometimes you don’t need a fancy design or the triple duplexed, double run, 4 color, 2 sided, painted edged, custom die-cut card with Star Wars hologram to get your point across (though I am actually working on the hologram part as we speak). These cards, with their simple, clean, and classic look, get the job done just as well.